Jóhannsdóttir, Hugrún Sjöfn. Poster for We Calm Promotions. 2014. Fineliner on paper & Photoshop. Brighton.

Hugrún Sjöfn (Hux) Jóhannsdóttir is a designer and illustrator from Iceland studying at the University of Brighton.


How did you end up in Brighton? What do you like about the town and what do you find annoying? 
The illustration course brought me to Brighton and the fact of living near the sea is a big bonus. I absolutely love it here! My favourite part is browsing through all the beautiful vintage and second hand shops. Also, the pubs are pretty great.
The thing I find annoying about Brighton is that no one seems to be picking up their dog’s poop


Can you briefly elaborate on your creative process, mediums used etc? Do you plan on experimenting with other mediums or processes?
I usually just start sketching down on paper whatever comes to mind, even if it’s bad, and see where I can take it from there.
Most of my work is with fineliners on A4 paper, but after I started uni I have been expanding my use of mediums and trying to work on a bigger scale.
I got a graphic tablet for Christmas so I’ve been trying to play around in the digital field a bit. I don’t really know about that so far, but we’ll see where it takes me. Also, I enjoy photography and have been experimenting a little with moving image.


Jóhannsdóttir, Hugrún Sjöfn. Baphomet. 2014. Fineliner og paper. Brighton.
Jóhannsdóttir, Hugrún Sjöfn. Nefertiti. 2014. Fineliners on paper. Iceland.


Current projects you’re working on? Aspirations?
Apart from my uni projects I’m working on a special order for a friend. I also have some ideas crawling in my head I would like to experiment with for personal work.


Jóhannsdóttir, Hugrún Sjöfn. The Smiths, Typography. 2014. Fineliner on paper & Photoshop. Iceland.


Five things inspiring you/your work right now:
1. Some me time listening to my vinyls.
2. Vintage shops.
3. All things mysterious, dark and witchy.
4. Ancient cultures.
5. Animals.


Jóhannsdóttir, Hugrún Sjöfn. Poster for We Calm Promotions. 2014. Fineliner on paper & Photoshop. Brighton.
Jóhannsdóttir, Hugrún Sjöfn. Aries. 2014. Fineliner on paper. Iceland.


Current guilty pleasure/s:
Current? It will always be pizza!


Obv, the greatest designer/illustrator/artist of all time is… That is so difficult! But I remember when I started studying Art and Design I was really fascinated by the Art Nouveau movement, William Morris, Edward Burne-Jones and Alphonse Mucha. Simply because that is some pretty and soothing art to look at.

Hux Jóhannsdóttir contact:

Hux Jóhannsdóttir tumblr:

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