Reilly has made a social experiment out of mish-mashing the high and the low together – and the likes of Silvia Venturini Fendi and Kris Van Assche are fans.
Away from the catwalk, however, things are taking a rather different turn in the hands of Reilly, a London-based, Scottish-born graphic designer and art director who for several years now, has been toying cheerily with the logos which we see day in, day out – reworking them with fashion’s greatest mainstays.
This he does, and indeed has been doing for years, morphing Margiela in McDonalds, Lanvin into Lidl, and Stella McCartney into Stella Artois. Things took an upturn recently, however, when Belgian fashion designer and artistic director of Dior Homme Kris Van Assche came across a cheeky reworking of Dior with the Nike swoosh, and gleefully posted it on his own Instagram.
[Source: Another Mag]